Case Study - Ideas, Experimentation and Iteration

easyfundraising have an incredible platform and deliver amazing results for good causes all over the UK. However, running A/B tests on the site wasn't something that was being utilised.

CRO | Optimisation Strategy | Consultancy


The team at mylah began work with easyfundraising in 2021 with the sole purpose of helping the team at EFR deliver more tests.

This in turn, would help the team understand their users better and make better decisions off the back of it.

Within the last two years we've delivered over 100 custom built experiments that the team have wanted to trial. Resulting in numerous boosts to user sign ups and customer retention.

What we did

  • Site Audits
  • Custom Built Experiments
  • Reports & Analysis

Josh really helped us to start testing and test quick. We had the traffic but just needed the expertise in running some pretty custom "out there" ideas

Alex Heasley, Marketing Director at easyfundraising
Sign up increase
Custom built experiments
Site journeys streamlined
Team members supported

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Tell us about your project

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